Public Relations Specialist Resume Sample

Public Relations Specialists communicate with the public on behalf of a business, company or person. Their duties include evaluating public opinion, writing speeches or scripts, coordinating scheduling, setting up press conferences or interviews, managing the identity of the client and helping with developing logos and graphics for the client. To work as a Public Relations Specialist you do not require any formal education but most hold a bachelor’s degree. Public Relations Specialists must demonstrate assertiveness, organization, people skills, communication, confidence, enthusiasm and motivation.

A good resume is well-written and concise. It should be neat and easy to read, listing previous experience in a logical order.

Our resume samples will provide you with multiple examples of what you can include when writing your resume.

The Best Public Relations Specialist Resume Samples

These are some examples of accomplishments we have handpicked from real Public Relations Specialist resumes for your reference.

Senior Public Relations Specialist

  • Partner with internal teams to identify and build narratives for media outreach and content creation.
  • Serve as primary PR liaison for product, engineering, recruiting, HR, and diversity teams.
  • Develop and edit original content for Yelp’s official blog and social media accounts.
  • Support company brand by developing media strategy and crafting messaging (both internal and external) around company announcements.
  • Composed and directed publication of advisories, brochures, and newsletters that promoted public relations campaigns.

Public Relations Specialist

  • Respond to requests for information from the media or designate an appropriate spokesperson or information source.
  • Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
  • Plan or direct development or communication of informational programs to maintain favorable public or stockholder perceptions of an organization’s accomplishments or agenda.
  • Increased the sales volume of “X” product by improving advertising rates in newspapers.
  • Achieved prestigious advertising award for the most effective printed ad; increased profit margin by lowering production costs while maintaining artistic standards.

Public Relations Specialist

  • Secure media sponsorships for 23 Purple Stride 5K run/walk events resulting in more than $200,000 of in-kind media coverage through partners.
  • Worked cross-functionally with government affairs and advocacy, volunteer engagement, scientific and medical.
  • affairs, event, corporate donor, marketing and program staff on executing national campaigns and programs such as Purple Stride, Clinical Trials Awareness Month, National Pancreatic Cancer Advocacy.
  • Awarded public relations merit award for outstanding performance; secured grants & donations to underwrite publicity campaigns.
  • Attained certification in management & leadership as a result of analyzing and resolving complex issues related to public relations planning, logistics, human resources management, and utilization of technology.

Public Relations Specialist

  • Developed and executed campaigns for real national/international companies, products, and influencers.
  • Created press kits and marketing collateral – press releases, backgrounders, newsletters, fact sheets.
  • Made media pitches (written and oral) tailored to fit specific outlets/publications.
  • Researched and explored diverse public relations opportunities with three leading local organizations.
  • Provided comprehensive media and promotion support for the city’s annual holiday festival benefiting 100,000 children.

Public Relations Specialist

  • Created corporate communication plans, including writing press releases and strategic messaging to support ongoing campaigns and initiatives, as well as strengthening outreach to diverse audiences.
  • Collaborate with Creative, Product, Marketing and Legal teams to produce accurate and useful promotional materials for campaigns and event activations.
  • Co-lead Kelley Blue Book and Auto trader award and accolade usage program; Coordinate with agency partners to review and approve creative; Identify and correct logo and branding issues, and educate internal and external clients on brand guidelines.
  • Wrote press releases, organized press conferences, and developed an advertising campaign for a new hotel development.
  • Proven leader in public relations; coordinated a rally in 150 cities surrounding the state capital to maintain corporate support for local schools.

Public Relations Specialist

  • Serve as a spokesperson for media inquiries and questions. Gather information and prepare responses to media outlets and the public on deadlines, or in times of crisis.
  • Develop and produce public relations materials such as news releases, fact sheets, infographics, key messaging, talking points, FAQs, and articles for release on social media and web.
  • Plan and coordinate media events and activities to support media, community and partner relations.
  • Foster and maintain effective working relationships with federal, state and local officials and media representatives.
  • Exhibited unparalleled ability to coordinate community services; directed all publicity for community service walkathon raising over $300,000 for healthcare research.

Public Relations Specialist

  • Managed press execution, thought leadership logistics, case studies, press coverage and tracking, creative marketing, partner relationships, and developed product storylines.
  • Garnered more than 100 articles in top tier tech, business, trade, and consumer media outlets including the Wall Street Journal’s All Things D, GigaOm, Streaming Media Magazine, and The Next Web.
  • Worked closely with agency, oversee their work and progress when my manager is not available.
  • Assisted creative and strategic campaigns to increase brand visibility and awareness with Upstream customers including Salesforce, Explore.org, NASA JPL and PBS News Hour.
  • Developed a strong online presence with over 22,000 unique hits monthly.

Public Relations Specialist

  • Respond to requests for information from the media or designate an appropriate spokesperson or information source.
  • Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
  • Plan or direct development or communication of informational programs to maintain favorable public or stockholder perceptions of an organization’s accomplishments or agenda.
  • Worked with 7 Fortune 100 companies to promote their new products and services.
  • Designed and redesigned the company’s internal newsletter, website, conference calendar, ad campaigns.

Public Relations Specialist

  • Responsible for the corporation’s brand and image management for all 34 international offices.
  • Content development and management of traditional media, such as press releases, newsletters, internal announcements, and digital media, such as company social media accounts.
  • Devised and launched the company’s Media Policy & Guidelines to mitigate negative press, sustain operations, and serve as a crisis management plan.
  • Liaison for all company sponsorships; coordinating necessary events and materials.
  • Updated corporate public relations materials; produced video training for employees on social media etiquette.

Public Relations Specialist

  • Review construction contracts and manage investor relations.
  • Assisting in fund control procedures and project management.
  • Coordinate translation services in written materials including preview and evaluate community-based special event sponsorship.
  • Represent company in proposing development projects and business plans to explore and negotiate terms of new investment deals.
  • Ensured all client advertising and marketing was approved by the company administration for content, trends, and tone; created daily social media updates for clients’ websites.

Public Relations Specialist

  • Execute PR campaigns, community outreach and media relations on policies, initiatives, legislative mandates related to renewable energy, carbon emissions reduction, solar power programs, water quality, power reliability, energy and water supply.
  • Coordinate public outreach workshops and campaigns to inform stakeholders and gain public feedback on controversial plans such as the integrated energy resource plan, solar power programs, and electric and water rate actions.
  • Develop messages and presentations targeted to diverse audiences including residential and commercial customers, elected officials, regulators, community groups, environmental groups, and other stakeholders.
  • Conducted comprehensive research to obtain and present statistical data on the demographics of consumers.
  • Formulated effective public relations, advertising, social media, trade show/convention, and telemarketing campaigns to promote products/services.

Public Relations Specialist

  • Negotiated media packages based on available budgets with potential partners.
  • Established relationships with local affiliate media outlets including those of NBC, Clear Channel and Comcast.
  • Trained and provided strategic guidance to organization’s media volunteers spanning over 60 markets.
  • Oversaw the creation of a new product from start to finish; contributed to its development from concept to retail sales.
  • Spearheaded efforts that resulted in a 50% increase in revenue within one year; earned recognition for outstanding achievement by various business publications and organizations.

Wrap Up

You need to make sure your resume stands out amongst the other candidates. It is the first impression that employers have of your work experience and skills. Use the samples above to put together a resume that best suits your needs and helps you get the job you want.

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